Privacy Policy

Last updated: 15.05.2026

This Privacy Policy explains how SeenAs collects, uses, stores, and protects personal data when you visit the website, contact us, book a service, buy a product, join a waitlist, subscribe to emails, or work with us.

It is written for humans. A tragic rarity, but we do what we can.

1. Who we are

This website is operated by SeenAs (“SeenAs,” “we,” “us,” or “our”).
Email: aireenpyatkova@gmail.com
Website: https://seen-as.com

For privacy questions, data requests, or complaints, contact: aireenpyatkova@gmail.com.

2. What this policy applies to

This policy applies to personal data collected through:

  • this website;

  • contact forms;

  • booking forms;

  • checkout or payment pages;

  • email communication;

  • newsletter or waitlist forms;

  • client onboarding forms;

  • Marketing Signal Reports;

  • Custom Marketing AI Assistants;

  • Signal Strategy Coaching;

  • any related research, strategy, consulting, or AI-supported work.

This policy does not apply to websites, tools, or platforms we do not control, even if we link to them.

3. Personal data we collect

The personal data we collect depends on how you interact with SeenAs.

A. Data you give us directly

You may provide:

  • name;

  • business name;

  • email address;

  • phone number, if provided;

  • billing details;

  • website URL;

  • social media links;

  • project details;

  • business goals;

  • audience information;

  • competitor links;

  • brand materials;

  • messages, feedback, testimonials, or support requests;

  • information you submit through forms, surveys, questionnaires, or onboarding documents.

B. Data collected automatically

When you visit the website, some data may be collected automatically, such as:

  • IP address;

  • device type;

  • browser type;

  • operating system;

  • approximate location;

  • pages visited;

  • referral source;

  • time spent on pages;

  • clicks and interactions;

  • cookie or similar tracking data.

C. Data related to payments

If you buy a service, payment may be processed by a third-party payment provider such as Stripe.

We may receive limited payment-related information, such as:

  • name;

  • email;

  • billing address;

  • payment status;

  • invoice details;

  • transaction reference.

We do not intentionally store full credit card details on our own systems.

D. Data related to client work

If you work with SeenAs, we may process information needed to deliver the service, including:

  • website copy;

  • offer descriptions;

  • business strategy;

  • customer or audience research you provide;

  • analytics screenshots or summaries;

  • marketing materials;

  • brand guidelines;

  • competitor examples;

  • notes from calls;

  • documents shared for review;

  • AI assistant setup information;

  • prompts, workflows, and strategic recommendations created for your business.

Please do not send sensitive personal data, confidential third-party data, customer lists, passwords, private financial details, health data, or regulated information unless we have specifically agreed how it should be handled.

4. How we use personal data

We use personal data to:

  • operate and improve the website;

  • respond to enquiries;

  • send information you requested;

  • book calls and manage appointments;

  • process payments and invoices;

  • deliver services;

  • prepare Marketing Signal Reports;

  • build Custom Marketing AI Assistants;

  • provide Signal Strategy Coaching;

  • understand your business, audience, offer, and marketing needs;

  • provide customer support;

  • send service updates;

  • send newsletters or marketing emails if you have signed up;

  • improve our offers, content, website, and client experience;

  • maintain records for legal, tax, accounting, and business purposes;

  • protect against misuse, fraud, spam, or security issues;

  • comply with legal obligations.

5. Legal bases for processing, where GDPR applies

If the UK GDPR or EU GDPR applies, we rely on one or more of the following legal bases:

Contract

We process data when necessary to provide a service you requested, manage a booking, deliver a report, build an assistant, provide coaching, or communicate about a client relationship.

Legitimate interests

We may process data to operate and improve the business, respond to enquiries, protect the website, analyse performance, maintain records, and understand how people use our services.

Consent

We rely on consent for activities such as email marketing where required, optional cookies or analytics where required, and any other processing where consent is the appropriate legal basis.

Legal obligation

We process data when required for tax, accounting, legal compliance, dispute handling, or regulatory obligations.

6. AI-assisted processing

SeenAs may use AI tools to support research, analysis, structuring, drafting, workflow creation, or strategy preparation.

AI may be used to help:

  • analyse website copy;

  • compare competitor messaging;

  • identify audience language patterns;

  • structure Marketing Signal Reports;

  • draft strategy notes;

  • create prompt systems or AI assistant workflows;

  • organise content ideas and marketing decisions.

Human review is used before client-facing strategy or recommendations are delivered.

We do not intentionally submit highly sensitive personal data, private customer lists, passwords, payment details, or regulated information into AI tools.

Where client materials are used with AI tools, they are used only for the purpose of delivering the agreed service, unless we agree otherwise.

Third-party AI tools may process data according to their own terms and privacy policies. If you have concerns about AI-assisted processing, contact us before sending project materials.

7. Cookies and similar technologies

The website may use cookies or similar technologies to make the site work, understand website performance, remember preferences, or support marketing.

Cookies may include:

Essential cookies

Needed for the website to function, such as security, page loading, forms, checkout, or cookie preference settings.

Analytics cookies

Used to understand how visitors use the website, which pages are viewed, and how the website can be improved.

Examples may include Google Analytics.

Marketing cookies

Used to understand campaign performance, measure ads, or support remarketing.

Examples may include Meta Pixel, Google Ads.

Preference cookies

Used to remember choices such as cookie preferences or form settings.

Where required by law, non-essential cookies will only be used after you give consent.

You can manage cookies through your browser settings and, where available, through the website’s cookie banner or cookie settings link.

8. Email marketing

If you subscribe to a newsletter, waitlist, or email updates, we may use your name and email address to send marketing emails, insights, updates, or offers.

You can unsubscribe at any time using the link in the email or by contacting us.

We may use email service providers such as Mailchimp to manage email communication.

9. Forms, bookings, and scheduling

If you submit a form or book a call, your information may be processed through tools such as Tally and Acuity.

This may include your name, email, business details, website URL, project information, and booking preferences.

We use this data to respond to your enquiry, prepare for calls, manage bookings, and provide relevant services.

10. Payments and invoicing

Payments may be processed by third-party providers such as Stripe.

Payment and billing data is used to process transactions, issue invoices, manage refunds where applicable, prevent fraud, and comply with tax and accounting obligations.

11. Service providers and third parties

We may share personal data with trusted third-party service providers only when needed to operate the website, communicate with you, deliver services, process payments, or manage the business.

These may include:

  • website hosting providers;

  • analytics providers;

  • payment processors;

  • email marketing platforms;

  • scheduling tools;

  • form tools;

  • cloud storage providers;

  • document and collaboration tools;

  • AI tools;

  • accounting or invoicing tools;

  • legal, tax, or professional advisers;

  • security or spam-prevention services.

We do not sell your personal data.

We do not share your personal data with third parties for their own independent marketing unless you have consented or the law allows it.

12. International data transfers

Some service providers may store or process data outside your country, including outside Switzerland, the European Economic Area, or the United Kingdom.

Where required, we rely on appropriate safeguards such as adequacy decisions, standard contractual clauses, contractual protections, or other lawful transfer mechanisms.

Because many digital tools operate internationally, some data may be processed in countries with different data protection laws from your own.

13. How long we keep personal data

We keep personal data only as long as reasonably necessary for the purposes described in this policy.

Typical retention periods:

  • enquiry emails: up to 24 months;

  • client project materials: up to 3 years after project completion;

  • invoices and accounting records: 10 years or as legally required;

  • newsletter data: until you unsubscribe or request deletion;

  • analytics data: according to the settings of the analytics provider;

  • testimonials or portfolio permissions: until you withdraw permission or we remove them.

We may keep certain data longer if needed for legal claims, tax obligations, dispute resolution, fraud prevention, or legitimate business records.

14. How we protect personal data

We use reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration, or disclosure.

These may include:

  • password-protected accounts;

  • access controls;

  • secure third-party platforms;

  • limited access to client materials;

  • careful handling of confidential information;

  • deletion or anonymisation where appropriate.

No website, email system, AI tool, or online service can be guaranteed to be completely secure. Please avoid sending highly sensitive information unless necessary and agreed.

15. Your rights

Depending on where you are located and which laws apply, you may have rights over your personal data.

These may include the right to:

  • request access to your personal data;

  • request correction of inaccurate data;

  • request deletion of your data;

  • object to certain processing;

  • restrict certain processing;

  • withdraw consent where processing is based on consent;

  • request a copy of your data in a portable format;

  • complain to a data protection authority.

To make a request, contact aireenpyatkova@gmail.com.
We may need to verify your identity before responding.

16. Data protection authority

If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner (FDPIC).

If you are in the EU, EEA, or UK, you may have the right to contact your local data protection authority.

We encourage you to contact us first so we can try to resolve the issue directly.

17. Children’s privacy

SeenAs services are intended for business and professional users.

We do not knowingly collect personal data from children.

If you believe a child has provided personal data, contact us and we will take reasonable steps to delete it.

18. Client confidentiality and portfolio examples

Client materials are treated with reasonable care and confidentiality.

We may ask for permission to use testimonials, screenshots, examples, or case studies.

We will not intentionally publish confidential business information, private project materials, or identifiable client examples without permission.

We may use anonymised or generalised examples where identifying details have been removed.

19. Links to other websites

The website may link to third-party websites, platforms, tools, or resources.

We are not responsible for the privacy practices, content, security, or policies of those third parties.

Please review their privacy policies before sharing personal data with them.

20. Changes to this policy

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a new “Last updated” date.

If changes are significant, we may provide additional notice where appropriate.

21. Contact

Questions, requests, or concerns about this Privacy Policy can be sent to:

aireenpyatkova@gmail.com